a. What format do you need the lists?
Excel is preferred but a CSV file will work as well
b. How do I get my customer list?
Most industry software has an option to export a customer list. We are available for on site assistance if you need help.
c. What if I don’t have a customer list?
We can help you build a mailing list. There are many choices:
Daily Camera has access to a comprehensive list of businesses and individuals in Boulder and Broomfield Counties. You can select from a large list of standard demographics.
| Individuals |
| Categories |
| Address |
| Adult Age Groups |
| Presence of Children by age groups |
| Carrier Route Number |
| County |
| Dwelling Type |
| Employment |
| Gender |
| Home Ownership |
| Length of Residence |
| Marital Status |
| Median Home Value |
| Median Household Income |
| Median Years of School Completed |
| Niches |
| Number of Children |
| Occupation |
| Vacant Indicator |
| Zip & Zip + 4 |
| Radius |
| Structure Year |
| Businesses |
| # of Employees |
| Credit Ranking |
| Location (City, Zip Code, Radius) |
| NIC Code (Newspaper Industry Classification) |
| Sales Volume |
| SIC Code |
If these standard selection points don’t meet your needs we also have relationships with several boutique list companies if you need a more detailed list.
d. Why should I use the Daily Camera for my Direct Mail needs?
- Free Design Services
- In-House Mail Processing-Lower costs
- In-House Printing-Lower print rates
- Customized data-base program-Access to lists, low rates
- Scripps Resources-rich data available
- Marketing Department-significant industry research available
- Complete mail preparation and delivery-saves you hours of time
- On-time delivery and speedy turnaround times-capture all possible business
e. How do I get started
The easiest way is to contact our in house direct mail specialist to set up a meeting. We can be reached at 303-473-1274. We will go over your individual needs and develop a mail strategy for your goals.
f. What does a profile look like (Equifax)?
Download Example Equifax report
g. What is a good design
- Be organized: Attract the reader’s eye by using the basic principles of advertising design: proportion, balance, contrast, movement and unity.
- Grab the reader’s attention: Convey your sales message with a photo and/or headline.
- Highlight your headline: It should be easy to find and easy to read. In multiple-line headlines, flush left headlines are easier to read than centered headlines.
- Include photographs and illustrations to get attention: When possible, opt for photographs over line art. The more realistic the presentation, the more likely the advertiser is to get attention.
- Show action: The most effective presentations show the product in use.
- Use color: Grab the reader’s attention with either spot color or four-color photos or illustrations.
- Use white space: When used properly, white space can give order to an ad, aid its flow and enhance the clarity of its message.
- Focus on copy: Break up longer copy with subheads. Set body copy flush left, and limit line lengths to about 40 characters.
- Limit fonts: Use no more than three typefaces, and use readable typefaces. In general, serif types are easier to read than sans serif, especially in smaller sizes.
- Limit reverses: Reversed-out print does not necessarily harm readership. But, be sure headlines and copy are easy to read and concise.
- Avoid clutter: Don’t dilute your ad with distracting elements such as loud borders, ALL CAPS, etc.
- Highlight your logo: The best logo placement is usually bottom center or bottom right in your ad.
- Be consistent and build frequency: Give your ads a consistent identity, a consistent look.
- Keep it simple: Whether words alone or words and pictures are being used, a strong benefit-driven message, presented as clearly as possible, is key.
Our talented team of graphic designers are available to you free of charge.
h. How do I get started with your design services
Download Creative Service information and insertion order
h. How do I send my art?
Ask your direct mail specialist or designer to set up an Adcenter account for you. Once you account is active you can use the login and password to access out upload site.